Darabi, K., Hassani, G., Alinejad, N
Opponents claim that the removal of branding has merely led to commoditization, causing well-established brands to lose market share to cheaper alternatives
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Learn more about the tobacco industrys use of harm reduction claims (despite limited evidence) as a marketing tactic in the Public Health Law Centers resource A Dearth of Data: E-Cigs & Heated Tobacco Products and learn more specifically about the implications of IQOSs modified exposure marketing authorization in this FAQ fact sheet from the Public Health Law Center: IQOS is a Modified Risk Tobacco Product So What
You're looking at a sector that's heavily taxed and regulated, but it hasn't dampened the spirits of manufacturers who innovate with filter technologies and flavor blends to keep their customer base hooked
