Philip Morris had also eclipsed RJR's market share by 1985 (35.8 to 31.7%), due primarily to the success of Marlboro
From the campaigns inception, young people were primary targets
Did one person who was just a guy who, you know, called into a radio station and decided that he needed to do a little bit more - did he play a major role
Youth In 2018, more than half (51.4%) of Black American middle and high school students who smoked used menthol cigarettes, compared with 50.6% of Hispanic smokers and 42.8% of White smokers
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