Key industry trends are dominated by regulatory compliance and sustainability pressures
This includes preventing smoke-free environments or social situations where tobacco use is discouraged
Studies examined consumer response to on-pack warnings (n=7 studies), appeal of packs and smoking (n=4), perceptions of harm (n=5), and behavioral responses (n=8)
"Since the introduction of plain packaging in Australia, we've seen that market grow substantially." The world's fourth largest cigarette company, Imperial Tobacco, told Radio New Zealand in June it would not rule out legal action against the Government over the changes
Methods Design This was a two-stage adaptive parallel group RCT with a planned sample size re-estimation conducted at an interim stage of data collection, also known as an internal pilot design
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