The majority stated that they used e-cigarettes because they wanted to see what they were like or liked the flavor 38
Subsequent sets were produced on subjects as diverse as weapons, transport, racehorses, sportsmen, etc
In general, there were no consistent significant associations between respondents sociodemographic characteristics and the reasons they reported for never having tried e-cigarette products
Understanding these differences is key to successful smoking cessation
Ideal for those who prefer a minty, invigorating smoking experience
26,28 Moodie et al 26 surveyed smokers in England aged 16 and older towards the end of the transition period and found that the look of the pack they were currently using made 25% of them more likely to think somewhat or a lot about quitting smoking