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Kataryt M, Balinas A, Haseler M, Sabaliauskait V, Laucit L, Stepanova K, et al

Companies can reduce elasticity by strengthening brand loyalty, differentiating products, creating unique features, bundling complementary items, and increasing switching costs through ecosystems or memberships

Gruber 2001

Even with authorization of the modified risk claim, the FDA maintains that the products are neither safe nor FDA-approved

So, while my girlfriends picked me up for school, exhaling plumes at 7 a.m., I would quietly abstain

As Leunes founder and CEO, Nidhi Lucky Handa is a WOC entrepreneur and cannabis consumer, who found herself dissatisfied with the options available to her and sought to create a brand that would appeal to a wider demographic, not just men and "super stoners." Since the brands inception, Edie Parker has used the highest quality materials to create original pieces that speak for themselves