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Statistical Analysis
The household respondents have mostly preferred Singapores plain packs as well overall, with the Philippine pack being particularly socially appealing (respondents do not mind being seen with the pack in public) and appealing to the youth (respondents consider the pack to be attractive and pleasing to the eye for the youth) while being the least desirable in terms of taste, quality, and attractiveness
Red flags to avoid: Cigarettes that advertise extreme strength Brands focused only on low tar or nicotine numbers Products that rely heavily on artificial flavoring Quality tobacco blends don't need gimmicks
As a whole, this body of evidence points in one direction, which says plain packaging is an effective public health intervention, says McGrady
Philip Morris introduced the first-ever hard-pack cigarette case in 1955
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