Philip Morris turned to the Chicago-based Leo Burnett agency, whose advertisers dropped Marlboro's price point and long-time "Mild as May" slogan, and staged a new campaign featuring icons of male autonomy: sun-cured men repairing cars, cleaning guns, cupping a flame in tattooed hands, or squinting into the distance over whirls of smoke
The truth wasnt a universal one, perhaps
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Indias anti-smoking campaign may have landed on a rare public figure with an image as tarred as cigarettes themselves
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